Traffic Quality

SpringServe is committed to serving ads to consumers visiting sites with real content in a brand safe environment. Our commitment to quality protects the entire ecosystem from bad actors, wasted ad spend, and reputational risks of an ad-server used for furthering piracy, pornography, gore, fake news, and other content that negatively impacts advertisers.

Banned categories include:

Programmatic Connect

Our policy is intended to maintain the integrity of the Open Market ecosystem as we continue to expand our bidder integrations that will ultimately bolster demand opportunities for SpringServe partners. In order to maintain inventory quality for clients utilizing Open Market demand in SpringServe, our policy for Programmatic Connect (PC) is as follows:

If the standards outlined above are not maintained, SpringServe reserves the right to disable Programmatic Connect demand by supply tag, supply partner, or account-wide, within the client's SpringServe instance.


Direct Connect:

By default, supply tags with directly connected demand will use SIVT (Sophisticated Invalid Traffic) detection to monitor the inventory quality.  Supply tags will be automatically excluded from DC if they violate the following criteria:

  1. Measurable Impression Rate falls below 75%
  2. Detected SIVT Impression Rate exceeds 10%

Managed Supply:

Supply tags running managed demand require the same inventory quality thresholds as DC supply.  SpringServe provides a 24 hour remediation period before managed supply is paused.