Springserve is committed to serving ads to consumers visiting sites with real content in a brand safe environment. Our commitment to quality protects the entire ecosystem from bad actors, wasted ad spend, and reputational risks of an ad-server used for furthering piracy, pornography, gore, fake news, and other content that negatively impacts advertisers.
Banned categories include:
- Piracy sites (including file sharing, warez, illegal streaming sites, illegal file hosting, and sites that promote copyright infringement)
- Pornography (any sites, or sub pages of sites devoted explicitly to pornography)
- Gore (sites, subsites, or content that feature violence, death, blood, or mutilation)
- Sites or pages which promote hate speech or discrimination.
- Fake News (sites deliberately responsible for repeatedly spreading fake news for financial gain)
- Ad Farms (including ghost sites, and sites whose sole purpose is ad revenue, without content)
By default, supply tags with directly connected demand will use SIVT (Sophisticated Invalid Traffic) detection to monitor the inventory quality. Supply tags will be automatically excluded from DC if they violate the following criteria:
- Measurable Impression Rate falls below 75%
- Detected SIVT Impression Rate exceeds 10%
Supply tags running managed demand require the same inventory quality thresholds as DC supply. SpringServe provides a 24 hour remediation period before managed supply is paused.