Page tree
Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 5 Next »


IndexField NameField Data Type

Field Description

1ymdhtimestampTimestamp of the event, in UTC, in ISO format. The character "T" serves as the separator between Date and Time parts. Format: YYYY-MM-DDTHH:MM:SS

SpringServe account ID

3supply_tag_idintSpringServe supply tag ID
4demand_tag_idintSpringServe demand tag ID
5auction_idString (UUID)Auction ID which this event belongs to. UUID
6user_ipStringIP address of the user
7user_agentStringFull user-agent string of the user

SpringServe transaction type for this event

  • 1 - In-network
  • 2 - DC-Sold
  • 3 - DC-DC
  • 4 - DC-Bought
9countryString (max length 2)Country code (e.g. "US", "GB", "DE")

Full-page url

11declared_domainString (max length128)Declared domain
12detected_domainString (max length 128)Detected Domain
13declared_player_sizeString (max length 7)

Declared player size. Sizes are based on width and are defined by the following groups:

  • <= 0 - "unknown"
  • 1 <= w <= 349 - "small"
  • 350 <= w <= 500 - "medium"
  • 501 <= w - "large"
14detected_player_sizeString (max length 7)Detected player size. Same definitions as declared_player_size

Key:Values associated with the event. This field is a JSON object with String keys and String values, e.g.

 {"our_campaign_id": "123", "user_segment": "high_value_users"}
16flash_opportunitiesintEvent is an opportunity (flash player-load) for a supply tag

Event is an opportunity (JS player-load) for a supply tag

18flash_impressionsintEvent is an impression served (flash player)
19js_impressionsintEvent is an impression served (JS player)
20flash_errorsintEvent is a flash player error
21js_errorsintEvent is a JS player error
22clicksintEvent is a click
23costnumeric(16,10)Cost associated with this event
24revenuenumeric(16,10)Revenue associated with this event
25third_party_feesnumeric(16,10)Any third party fees associated with this event
27player_startsintVideo started
28first_quartileintEvent signifies player making it 1/4 of way through video
29second_quartileintEvent signifies player making it 1/2 of way through video

Event signifies player making it 3/4 of way through video

31fourth_quartileintEvent signifies video completion
32supply_timeoutsintEvent is result of player timeout
34ad_requestsintEvent is a request to a demand tag for an ad
35has_adsintEvent signifies demand tag has an ad to serve
36opportunitiesintEvent is demand tag opportunity to serve an ad
37errorsintEvent is a demand-side error
  • No labels