Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Table of Contents

Reporting

Select desired metrics for your reports in the Metrics section of the reporting UI.

...

Supply

...

Reports

Supply reports are run by default if no demand dimensions or filters are selected.

CategoryMetricDefinitionCalculationSupply Index ViewTroubleshooting Notes
1
NumbersTotal CallsAll requests to supply tag - every time that SpringServe is pinged
2



NumbersBillable
Requests
ReqsUnmonetized requests not blocked by
Supply Tag
supply tag targetingTotal Calls - Blocked (Targeting) - Impressions
3


NumbersRequests

Requests which pass

Supply Tag

supply targeting and were not blocked by Pre-Bid IVT filtering

Total Calls - Blocked (Targeting) - Blocked (Pre-Bid IVT)Lite
4

NumbersBlocked (Total)All unusable requests blocked by
Supply Tag
supply targeting and Pre-Bid IVT
Blocking
filteringBlocked (Targeting) + Blocked (Pre-Bid IVT)
Lots of
Blocked Requests
blocked requests mean that your supply partner is sending inventory that does not pass supply tag targeting. Confirm that they have targeting applied on their side.
5
NumbersBlocked (Targeting)Unusable requests blocked by
Supply Tag
supply tag,
Partner
partner, and
Account 7Blocked (Pre-Bid SpringServe)Unusable requests blocked because they were deemed to be IVT using SpringServe's proprietary algorithm8Opportunities
account level targeting
6Blocked (Pre-Bid WhiteOps)Unusable requests blocked by WhiteOps. This data is delayed by 72 hours and this can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the WhiteOps data becomes available.



NumbersOppsNumber of times the supply tag VPAID unit is initialized
LiteLow Opportunity numbers are indicative of being low on the waterfall of your Supply Partner.
9
NumbersMissed
Opportunities
OppsNumber of times the request passes supply tag targeting but does not pass targeting on any of demand tags on the waterfall
FullIf a tag has a lot of Missed
Opportuntities
Opportunities, align more demand that meets supply tag targeting or add supply tag targeting to align better with existing demand. In the second case, make sure to share your targeting with your supply partner
10
Numbers
Impressions
ImpsNumber of times an ad is served
Lite
11

NumbersPlayer LoadsNumber of times that a player loads

Player load events are recorded based on the firing of the player tracking pixel.
CalculationsUsable %Percentage of
Requests
requests that pass supply
tag
targeting criteria and are not blocked by Pre-Bid IVT
blocking
filteringRequests / Total Calls
12


CalculationsBlocked % (Total)Percentage of requests blocked by IVT and
Supply Tag
supply targetingBlocked (Total) / Total Calls
If a tag has a high blocked %, it is returning an empty VAST response to your
Supply Partner
supply partner and they may view your tag as a poor performer. Share your supply tag targeting with your supply partners to reduce this %
13
CalculationsBlocked % (Targeting)Percentage of requests blocked by
Supply Tag
supply targetingBlocked (Targeting) / Total Calls
14


Calculations
Blocked % (Pre-Bid WhiteOps)
Opp %Percentage of requests
blocked by WhiteOps pre-bid IVTBlocked (Pre-bid WhiteOps) / Total Calls15Blocked % (Pre-Bid SpringServe)Percentage of requests blocked by Pre-Bid IVTBlocked (Pre-bid SpringServe) / Total Calls16Opp %Percentage of Requests
that result in an
Opportunity
opportunityOpportunities / RequestsFullIf a tag has a low opportunity %, it is likely low on the waterfall of your supply partner. Ask what you can do to get higher on the waterfall; this may entail going on a white list or having request caps implemented on your tag to prove that your tag can fill if given more opportunities.
17Request Fill %Percentage of Requests that result in an ImpressionImpressions/RequestsLite18
CalculationsOpp Fill %Percentage of
Opportunities
opportunities that result in an
Impressions
impressionImpressions / OpportunitiesLiteThis metric is useful to show your supply partners when arguing for a higher spot on the waterfall.
19
Calculations
RevenueRevenueLite20Media CostMedia CostFull21Third Party FeesThird Party Fees22Total CostTotal Cost of media and third party feesMedia Cost + Third Party Fees23Profit (Gross)Gross ProfitRevenue - Media Cost24Profit (Net)Net ProfitRevenue - Total CostFull25Margin (Gross)Gross MarginGross Profit/Revenue26Margin (Net)Net MarginNet Profit/Revenuefull27RPMRevenue per thousand impressionsRevenue/1,00028CPMCost per thousand impressionsCost/1,00029PPM (Gross)Gross Profit per thousand impressionsProfit/1,00030PPM (Net)Net Profit per thousand impressionsNet Profit/1,00031ErrorsNumber of times that there is no demand tag fill in the waterfallIf Errors are high, reexamine your demand, because the request is going all the way down the waterfall without being filled.32Error %Percentage of Requests that result in an ErrorErrors/Requests33Player LoadsNumber of times that a Player loads34Player Fill %Percentage of Requests which result in a Player LoadPlayer Loads/Requests35TimeoutsNumber of times the player closes after VPAID has initialized and no ad is returnedIf this number is high and the VPAID Window is high, your tag is given a long time to fill but never does; reexamine your demand. If this number is high and the VPAID Window is low, talk to your Supply Partner about why you are being timed out so quickly.36Timeout %Percentage of usable requests that result in a timeoutTimeouts/Requests37VPAID WindowAverage number of seconds that the VPAID is open before timing out without monetizingFull38Supply Response TimeAverage number of seconds before an impression is servedFull39
Request Fill %Percentage of requests that result in an impressionImpressions / RequestsLite
CalculationsPlayer Fill %Percentage of requests which result in a player loadPlayer Loads / Requests

IVT MetricsBlocked (Pre-Bid Protected)Unusable requests blocked by Protected. This data is delayed by 2 hours, which can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the Protected data becomes available.


IVT MetricsBlocked (Pre-Bid WhiteOps)Unusable requests blocked by WhiteOps. This data is delayed by 72 hours and this can lead to initial zeros in this column. Total calls, Billable requests, and Blocked (Total) will be updated as the WhiteOps data becomes available.


IVT MetricsBlocked (Pre-Bid SpringServe)Unusable requests blocked because they were deemed to be IVT using SpringServe's proprietary algorithm


IVT MetricsBlocked % (Pre-Bid Protected)Percentage of requests blocked by Protected pre-bid IVT filteringBlocked (Pre-bid Protected) / Total Calls

IVT MetricsBlocked % (Pre-Bid WhiteOps)Percentage of requests blocked by WhiteOps pre-bid IVT filteringBlocked (Pre-bid WhiteOps) / Total Calls

IVT MetricsBlocked % (Pre-Bid SpringServe)Percentage of requests blocked by SpringServe Pre-Bid IVT filteringBlocked (Pre-bid SpringServe) / Total Calls

IVT MetricsMoat ImpsNumber of impressions analyzed by Moat


IVT MetricsMoat Human ImpsNumber of Moat impressions filled by humans


IVT MetricsMoat Bot ImpsNumber of Moat Impressions filled by bots


IVT MetricsMoat Human %Percentage of Moat impressions filled by humansMoat Human Imps / Moat Imps

IVT MetricsMoat Bot %Percentage of Moat Impressions filled by botsMoat Bot Imps / Moat Imps

IVT MetricsIAS ImpsNumber of impressions that were analyzed by IAS


IVT MetricsIAS IVT ImpsNumber of IAS impressions that were deemed to be IVT


IVT MetricsIAS IVT %Percentage of IAS impressions that were deemed to be IVTIAS IVT Imps / IAS Imps

IVT MetricsForensiq ImpsNumber of impressions that were analyzed by Forensiq


IVT MetricsForensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVT

If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 
IVT MetricsForensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTForensiq IVT Imps / Forensiq Imps
A high percentage of IVT imps means you could look into the source.
IVT MetricsProtected ImpsNumber of impressions that were analyzed by Protected


IVT MetricsProtected IVT ImpsNumber of Protected impressions that were deemed to be IVT


IVT MetricsProtected IVT %Percentage of Protected impressions that were deemed to be IVTProtected IVT Imps / Protected Imps

Quality MetricsClicksNumber of times the viewer clicks on the ad
40



Quality MetricsCTRClick through %Clicks / Impressions
41


Quality Metrics25% CompletesNumber of times the ad is viewed to 25%


Quality Metrics50% CompletesNumber of times the ad is viewed to 50%
42



Quality Metrics75% CompletesNumber of times the ad is viewed to 75%


Quality Metrics100% CompletesNumber of times the ad is viewed to 100%
43Moat



Quality MetricsCompletion %Percentage of Impressions that are viewed to 100%100% Completes / Impressions
44Moat ImpsNumber of Impressions analyzed by Moat45Moat Human ImpsNumber of Moat Impressions filled by Humans46Moat Bot ImpsNumber of Moat Impressions filled by Bots47Moat Human %Percentage of Moat Impressions filled by Humans48Moat Bot %Percentage of Moat Impressions filled by Bots49


Quality MetricsMoat Viewability %Percentage of Moat measurable impressions that were viewable for any amount of time
50



Quality MetricsMoat AVoC %Percentage of Moat measurable impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)
51IAS



Quality MetricsMoat GroupM Viewability %Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length
52IAS ImpsNumber of impressions that were analyzed by IAS53IAS IVT ImpsNumber of IAS impressions that were deemed to be IVT54IAS IVT %Percentage of IAS impressions that were deemed to be IVT55



Quality MetricsIAS MRC Viewability %Percentage of IAS impressions that were viewable for any amount of time
56



Quality MetricsIAS GroupM Viewability %Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length
57



Response Metrics
Forensiq Imps
ErrorsNumber of
impressions that were analyzed by Forensiq58Forensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVTIf a Forensiq risk score of over 65 assigned, it is counted as IVT.A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 59Forensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTA high percentage of IVT imps means you could look into the source.

Back to top

...

times that there is no demand tag fill in the waterfall

If Errors are high, reexamine your demand, because the request is going all the way down the waterfall without being filled.
Response MetricsError %Percentage of usable requests that result in an ErrorErrors / Requests

Response MetricsTimeoutsNumber of times the player closes after VPAID has initialized and no ad is returned

If this number is high and the VPAID Window is high, your tag is given a long time to fill but never does; reexamine your demand. If this number is high and the VPAID Window is low, talk to your Supply Partner about why you are being timed out so quickly.
Response MetricsTimeout %Percentage of usable requests that result in a timeoutTimeouts / Requests

Response MetricsVPAID WindowAverage number of seconds that the VPAID is open before timing out without monetizing
Full
Response MetricsSupply Response TimeAverage number of seconds before an impression is served
Full
FinancialsRevenueRevenue
Lite
FinancialsMedia CostMedia Cost
Full
FinancialsThird Party FeesThird Party Fees


FinancialsTotal CostTotal Cost of media and third party feesMedia Cost + Third Party Fees

FinancialsProfit (Gross)Gross ProfitRevenue - Media Cost

FinancialsProfit (Net)Net ProfitRevenue - Total CostFull
FinancialsMargin (Gross)Gross MarginGross Profit / Revenue

FinancialsMargin (Net)Net MarginNet Profit / Revenuefull
FinancialsRPMRevenue per thousand impressionsRevenue / 1,000

FinancialsCPMCost per thousand impressionsCost /1,000

FinancialsPPM (Gross)Gross Profit per thousand impressionsProfit / 1,000

FinancialsPPM (Net)Net Profit per thousand impressionsNet Profit / 1,000

Back to top

Demand Reports

These metrics are shown when including Demand Tag in the dimension field of a reportdimensions or filters, on the Demand Tag page, and the Waterfall tab of a Supply Tag.

Col

Category

MetricDefinitionCalculationDemand Tag ViewWaterfall Page ViewTroubleshooting Notes
1
NumbersAd
Requests
ReqsNumber of times a
Demand Tag
demand tag receives a request
LiteLite
2

NumbersAdsNumber of times a
Demand Tag
demand tag returns a non-empty
Vast
VAST response


An impression cannot be served when there is no Ad returned. When the number of Ads is low, your demand partner is returning empty VAST responses. This usually happens when there is a misalignment in targeting or required macros are not being passed. Any demand tag macros must be implemented on the Supply Tag in order to be passed.
3
Numbers
Opportunities
OppsNumber of times the
Demand Tag
demand tag VPAID is initialized
Lite

Full
4
Full
Impressions

NumbersImpsNumber of times the
Ad Request
ad request results in an
Impression
impression
LiteLite
5

CalculationsAd %Percentage of
Ad Requests
ad requests that result in an
Ad
adAds / Ad Requests
FullWhen the Ad % is low, check with your demand partner to find out what is required to get a non-empty VAST response from their tag. This could be due to targeting misalignment or missing macros.
6
CalculationsOpp %Percentage of
Ad Requests
ad requests that result in an
Opportunity
opportunityOpportunities / Ad RequestsFull
7
Full
Request

CalculationsReq Fill %Percentage of
Ad Requests
ad requests that result in
Impressions
impressionsImpressions / Ad RequestsLiteLite
8

CalculationsOpp Fill %Percentage of
Ad
ad requests that result in a demand tag opportunityImpressions / Opportunities
Full
9

IVT MetricsMoat ImpsNumber of impressions analyzed by Moat



IVT MetricsMoat Human ImpsNumber of Moat impressions filled by humans



IVT MetricsMoat Bot ImpsNumber of Moat impressions filled by bots



IVT MetricsMoat Human %Percentage of Moat impressions filled by humansMoat Human Imps / Moat Imps


IVT MetricsMoat Bot %Percentage of Moat impressions filled by botsMoat Bot Imps / Moat Imps


IVT MetricsForensiq ImpsNumber of impressions that were analyzed by Forensiq



IVT MetricsForensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVT


If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 
IVT MetricsForensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTForensiq IVT Imps / Forensiq Imps

A high percentage of IVT imps means you could look into the source.
IVT MetricsIAS ImpsNumber of impressions that were analyzed by IAS



IVT MetricsIAS IVT ImpsNumber of IAS impressions that were deemed to be IVT



IVT MetricsIAS IVT %Percentage of IAS impressions that were deemed to be IVTIAS IVT Imps / IAS Imps


IVT MetricsProtected ImpsNumber of impressions that were analyzed by Protected



IVT MetricsProtected IVT ImpsNumber of Protected impressions that were deemed to be IVT



IVT MetricsProtected IVT %Percentage of Protected impressions that were deemed to be IVTProtected IVT Imps / Protected Imps


Quality MetricsClicksNumber of times the viewer clicks on the ad



Quality MetricsCTRClick through %Clicks / ImpressionsFull

Quality Metrics25% CompletesNumber of times the ad is viewed to 25%



Quality Metrics50% CompletesNumber of times the ad is viewed to 50%



Quality Metrics75% CompletesNumber of times the ad is viewed to 75%



Quality Metrics100% CompletesNumber of times the ad is viewed to 100%



Quality MetricsCompletion %Percentage of Impressions that are viewed to 100%100% Completes / Impressions


Quality MetricsMoat Viewability %Percentage of Moat impressions that were viewable for any amount of time



Quality MetricsMoat AVoC %Percentage of Moat impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)



Quality MetricsMoat GroupM Viewability %Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length



Quality MetricsIAS MRC Viewability %Percentage of IAS impressions that were viewable for any amount of time



Quality MetricsIAS GroupM Viewability %Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length



Response MetricsErrorsNumber of times the demand tag errors - typically the demand tag does not have demand


Run a VAST Error Code report to see what kinds of Errors are occurring. Talk to your demand partners if Errors are high.
Response MetricsErrors %Percentage of requests that lead to an errorErrors / Ad Requests


Response MetricsTimeoutsNumber of times the demand tag is timed out by the VPAID

LiteThe demand tag is taking longer than 20 seconds to respond.
Response MetricsTimeout %Percentage of Ad Requests that result in a TimeoutTimeouts / Ad Requests


Response MetricsDemand Response TimeAverage number of seconds that a Demand tag takes to respond with an ad
Full

FinancialsRevenueRevenue
LiteFull
10

FinancialsMedia CostMedia Cost
FullFull
11

FinancialsThird Party FeesThird Party Fees
12




FinancialsTotal CostTotal Cost of Media and Third Party FeesMedia Cost + Third Party Fees
13



FinancialsProfit (Gross)Gross ProfitRevenue - Media Cost
14



FinancialsProfit (Net)Net ProfitRevenue - Total CostFullFull
15

FinancialsMargin (Gross)Gross MarginGross Profit / Revenue
16



FinancialsMargin (Net)Net MarginNet Profit / RevenueFullFull
17

FinancialsRPMRevenue per thousand impressionsRevenue / 1,000
Full
18

FinancialsCPMCost per thousand impressionsCost / 1,000
Full
19

FinancialsPPM (Gross)Gross Profit per thousand impressionsGross Profit / 1,000
20



FinancialsPPM (Net)Net Profit per thousand impressionsNet Profit / 1,000
Full
21

FinancialsScoreNet Revenue per 1,000,000 requests.1,000,000 * Profit / Ad RequestsLiteLite
22ErrorsNumber of times the demand tag errors - typically the demand tag does not have demandRun a VAST Error Code report to see what kinds of Errors are occurring. Talk to your demand partners if Errors are high.23Errors %Percentage of requests that lead to an errorErrors /  Ad Requests24TimeoutsNumber of times the demand tag is timed out by the VPAIDLiteThe demand tag is taking longer than 20 seconds to respond.25Timeout %Percentage of Ad Requests that result in a TimeoutTimeouts/Ad Requests26Demand Response TimeAverage number of seconds that a Demand tag takes to respond with an adFullLite27

Back to top

Bidder Reports

Bidder reports will be run when Bidder Accounts is selected as a filter or dimension or when filtering by Open RTB demand class or Deal ID.

CategoryMetricDescriptionCalculationTroubleshooting Notes
NumbersBid RequestsNumber of requests for a bid to a bidder within Programmatic Connect

NumbersBidsNumber of responses from a bidder which contain a bid

NumbersWinsNumber of times the bidder's response is choesn

NumbersImpsNumber of times an ad is served

CalculationsBid %Percentage of bid requests that result in a bidBids / Bid Requests
CalculationsBid fill %Percentage of bids that result in an impressionImps / Bids
CalculationsSell Through %Percentage of bid requests that result in an impressionImps / Bid Requests
CalculationsWin %Percentage of bid reuqests that result in a winWins / Bid Requests
CalculationsWin Fill %Percentage of wins that result in an impressionImps / Wins
IVT MetricsMoat ImpsNumber of impressions analyzed by Moat

IVT MetricsMoat Human ImpsNumber of Moat impressions filled by humans

IVT MetricsMoat Bot ImpsNumber of Moat impressions filled by bots

IVT MetricsMoat Human %Percentage of Moat impressions filled by humansMoat Human Imps / Moat Imps
IVT MetricsMoat Bot %Percentage of Moat impressions filled by botsMoat Bot Imps / Moat Imps
IVT MetricsForensiq ImpsNumber of impressions that were analyzed by Forensiq

IVT MetricsForensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVT
If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 
IVT MetricsForensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTForensiq IVT Imps / Forensiq ImpsA high percentage of IVT imps means you could look into the source.
IVT MetricsIAS ImpsNumber of impressions that were analyzed by IAS

IVT MetricsIAS IVT ImpsNumber of IAS impressions that were deemed to be IVT

IVT MetricsIAS IVT %Percentage of IAS impressions that were deemed to be IVTIAS IVT Imps / IAS Imps
IVT MetricsProtected ImpsNumber of impressions that were analyzed by Protected

IVT MetricsProtected IVT ImpsNumber of Protected impressions that were deemed to be IVT

IVT MetricsProtected IVT %Percentage of Protected impressions that were deemed to be IVTProtected IVT Imps / Protected Imps
Quality MetricsClicksNumber of times the viewer clicks on the ad
28


Quality MetricsCTRClick through %Clicks / Impressions
29

Quality Metrics25% CompletesNumber of times the ad is viewed to 25%

Quality Metrics50% CompletesNumber of times the ad is viewed to 50%
30


Quality Metrics75% CompletesNumber of times the ad is viewed to 75%

Quality Metrics100% CompletesNumber of times the ad is viewed to 100%
31


Quality MetricsCompletion %Percentage of Impressions that are viewed to
completion34Moat Bot ImpsNumber of Moat Impressions filled by Bots35Moat Human %Percentage of Moat Impressions filled by Humans36Moat Bot %Percentage of Moat Impressions filled by Bots37Moat
100%100% Completes / Impressions
32Moat ImpsNumber of Impressions analyzed by Moat33Moat Human ImpsNumber of Moat Impressions filled by Humans

Quality MetricsMoat Viewability %Percentage of Moat impressions that were viewable for any amount of time
38


Quality MetricsMoat AVoC %Percentage of Moat impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)
3941IAS IVT ImpsNumber of IAS impressions that were deemed to be IVT42IAS IVT %Percentage of IAS impressions that were deemed to be IVT43IAS


Quality MetricsMoat GroupM Viewability %Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length
40IAS ImpsNumber of impressions that were analyzed by IAS


Quality MetricsIAS MRC Viewability %Percentage of IAS impressions that were viewable for any amount of time
44Forensiq Imps


Quality MetricsIAS GroupM Viewability %Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length
45


Response MetricsBidder ErrorsNumber of
impressions that were analyzed by Forensiq46Forensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVTIf a Forensiq risk score of over 65 assigned, it is counted as IVT.A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 47Forensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTA high percentage of IVT imps means you could look into the source.

Back to top

times the bid request does not result in an impression

Response MetricsDemand Response TimeAverage number of seconds that a Demand tag takes to respond with an ad

FinancialsRevenueRevenue

FinancialsMedia CostMedia Cost

FinancialsThird Party FeesThird Party Fees

FinancialsTotal CostTotal Cost of Media and Third Party FeesMedia Cost + Third Party Fees
FinancialsProfit (Gross)Gross ProfitRevenue - Media Cost
FinancialsProfit (Net)Net ProfitRevenue - Total Cost
FinancialsMargin (Gross)Gross MarginGross Profit / Revenue
FinancialsMargin (Net)Net MarginNet Profit / Revenue
FinancialsRPMRevenue per thousand impressionsRevenue / 1,000
FinancialsCPMCost per thousand impressionsCost / 1,000
FinancialsPPM (Gross)Gross Profit per thousand impressionsGross Profit / 1,000
FinancialsPPM (Net)Net Profit per thousand impressionsNet Profit / 1,000