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Our policy is intended to maintain the integrity of the Open Market ecosystem as we continue to expand our bidder integrations that will ultimately bolster demand opportunities for SpringServe partners.  In In order to maintain inventory quality for clients utilizing Open Market demand in SpringServe, our policy for Programmatic Connect (PC) is as follows:

  • Inventory selling to PC is only permitted on sites that are ads.txt verified for desktop and mobile web. Any In-App or CTV/OTT inventory must be submitted for approval to the designated account manager.
  • If clients wish to run on new inventory source not previously running PC demand, clients must submit that inventory for approval to the designated account manager.
  • Post-Impression IVT Detection must be enabled for each Data Verification Partner currently enabled within SpringServe. Clients are allowed to sample all available Data Verification Partners at their own discretion, with a minimum sample rate of 20% per available partner.
  • Clients are not allowed to obfuscate the name of their publisher from which they are sourcing inventory. The actual name of the publisher must be displayed at all times.

If the standards outlined above are not maintained, SpringServe reserves the right to disable Programmatic Connect demand by supply tag, supply partner, or account-wide, within the client's SpringServe instance.

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