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The Demand tab will show you all existing demand tags for all partners, their targeting, rate, and performance and financial quickstats. Toggling to the full view will reveal full targeting, the budget bar, the number of supply tags that contain the demand on the waterfall, demand class, adserver, endpoint url, and additional metrics.

Creating a Demand Tag

From the main Demand tab, create a new Demand Tag by Demand tags can be created in three ways:

  • Add Manually - On the main Demand tab and on the Demand tab of a partner, clicking the "+Demand"


  • button will allow you to add a tag manually. Enter all information on the settings tab of a new tag, set up targeting, and add to waterfalls.
  • Import CSV -On the main Demand tab, select Import CSV when you click the "+Demand" button and you will be taken to the Upload Demand page. Here, you will find a table containing headers, descriptions, examples, default values, and notes. You can copy the headers directly from the SpringServe UI by clicking the Copy headers to clipboard button; these headers can then be pasted into a csv file with rows filled out for each of your demand tags. Once your file is ready, click Choose File to select your file and hit Submit to upload the tags.
  • Duplicate existing demand - Existing demand tags can also be duplicated by clicking the copy icon in the demand table, or by clicking "Duplicate Demand" when you are on the demand tag's page. 

Deactivating and Deleting Tags

You can change the status to inactive of Demand tags in multiple ways: