Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


If you own the player, then set the Type to Syndicated. For syndicated supply, you have the option to Track track player costs based on player loads and not impressions. A player pixel will appear on the Export Tag tab if you use this option.


When running reports, select Key-Values as a Dimension. You can also filter by Key. 

IVT Options

IVT settings on new supply will use the Default Settings of your account. You can override these Set your Waterfall Management to Demand Tag or Campaign. If you manage your demand by campaign, Campaign management will allow you to add all demand tags within a campaign - only demand tags belonging to campaigns can be added to these waterfalls. Demand Tag management allows addition of individual demand tags to the waterfall. Note that once a tag is saved the waterfall management cannot be changed.

IVT Options

IVT settings on new supply will use the Default Settings of your account. You can override these defaults for pre-bid IVT filtering and post-imp detection in the IVT Options section.


When you enable Pre-Bid IVT Blocking, the request is analyzed when it comes into the adserverad server. If it is deemed to be IVT, then the request will be blocked and an empty VAST response will be returned. Pre-Bid IVT blocking is good to use if your Demand Partners are especially sensitive to receiving IVT traffic. 


In the Demand tab, associate your demand and set up your waterfall. Existing supply tags also display summaries of performance. You can look at these quickstats summaries as a table or a graph. Read more about Graph Views

Add Demand


For supply tags with Demand Tag waterfall management, click the "+Demand" button to align Demand Tag(s) to your Supply Tag; you can either copy from existing demand or select tags manually. If you choose the laterlatter, a modal will pop up, and you can select which demand to associate with your supply.


Note that the default view for the demand tag modal is for active tags. If you expect to see some demand tags that do not appear, select Any status or Inactive from the dropdown.

For supply tags with Campaign waterfall management, click the "+Campaign" button to align campaign(s) to you supply tag. A modal will appear with your available campaigns, filtered by Active status.

Set up your Waterfall

Once you have added your demand tags, you can arrange them in the waterfall . Within each tier SpringServe will call the tags in priority order. If a demand tag does not fill, it will move down the waterfall. in tiers. 

Demand Tag Waterfall Management

For VAST Only supply tags, SpringServe will execute a broadcast call to the demand tags in tier order. For VPAID supply tags that have demand tag waterfall management, you can set the priority within a tier.

On managed tags and DC tags without auto-opti enabled, demand tags have a lock icon to the right of their priority. Clicking this icon will lock the tag in place. Optimization can be enabled on the supply tag and any locked demand tag will remain at its current priority and tier. This feature allows for easier A/B testing – lock in two demand tags at the same priority to distribute requests evenly and see which tag performs better. Note that you cannot change the priority of a locked tag, so click the icon to unlock it before changing its priority.


If a demand tag is aligned to a supply tag with a CPM above its RPM, it will be highlighted in red. This feature provides a visual warning that a supply-demand relationship will result in a negative margin to you.

Campaign Waterfall Management

On campaign managed waterfalls, all demand tags in a campaign will be placed in the same tier and SpringServe executes a broadcast call.

To see performance breakdown by demand tag for each campaign, click the number shown in the Demand column and a modal will open. The rate displayed in the index table is the RPM has has been earned by all demand tags in the campaign. The line for the campaign will be highlighted in red when the RPM falls below the RPM floor of the supply tag.

Back to top

Waterfall Best Practices