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Update your settings

Basic Settings

Set your account targeting; allow or block any requests from unknown domains, apps, or countries and apply global black lists. You can also update You can force 2-Factor Authentication for all users in your account, update the contact information that is displayed to your DC partners, and force 2-Factor Authentication for all users in your accountdefine Tag Health for your supply. On the Default Settings tab, you can set Optimization Defaults, Supply Defaults, and Demand Defaults.  Global account targeting can be set on the Targeting tab.

Users

Add new users to your account. You can create 4 5 types of accounts:

  • Admin: can add users, adjust settings, create domain targeting lists, groupslabels, tags, and run reports
  • AdOps: have the same functionality as Admin users, but they cannot create new users
  • Analytics: have full read and reporting access, but cannot create or edit objects in your account
  • Supply Client: can see reports for the supply partner(s) specified
  • Demand Client: can see reports for the demand partner(s) specifiedAdOps: have the same functionality as

Admin

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Admin and AdOps , AdOps, and Analytics users can be marked as account contacts. Check this box if you want this user to receive automated reports from SpringServe.

Troubleshooting

Use the troubleshooting tool to diagnose issues with your traffic

Tag Tester

Test your managed supply tags and see if you are receiving the expected response.

Changelog

The Changelog is a helpful tool for using SpringServe. Here, you can see all changes made to your tags, who made the changes, and what the change was made. The changelog can be filtered by time frame, user, object, and change type.

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Account Activity

Account activity is the homepage when you log in. It displays a number of graphs and tables that will help you to visualize your performance and financials in SpringServe to assist with optimizing in the platform.

Hover over any graph to view a snapshot of the metric values for the highlighted time interval. To navigate back to this page, go to Reporting > Account Activity or click on the SpringServe logo in the upper left corner of the screen.

Learn more about Account Activity here.

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Targeting

Create targeting lists on the targeting page. SpringServe offers targeting on multiple levels. Targeting lists can be created for domain, app name, app bundle, IP address, and device IDs. You can also create custom keys on the targeting page.

Make Your DirectConnections

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Learn more about DirectConnect here.

If your account is enabled for ProgrammaticConnect, you will also see the External Bidders tab on the DC page. This tab shows programmatic partners available in SpringServe.

Learn more about Programmatic Connect here.

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Create Your Demand Tags

On the main main Demand Tags page page, you will see a table of your demand tags partners and performance metrics for the time period specified. Toggling from Lite to Full will show additional metrics in the table. See the the Reporting glossary for  for a definition of terms.

The other tabs show similar tables for Campaigns, Demand Partners, CampaignsTags, Open Market (if applicable), and Demand Labels, which can be associated to your demand tags. 

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Create a new Demand Tag by clicking the "+ Demand Tag" button on the Tags Demand tab.

On the the Settings tab tab, enter your tag's information. For more details, go to the Demand page page.

Once you have entered the endpoint URL provided to you by your Demand demand partner, make sure that you replace the macros with SpringServe macros, within double curly brackets. For example, if you receive this tag from your demand partner:

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http://vid.springserve.com/vast/1?w={{WIDTH}}&h={{HEIGHT}}&url={{DOMAIN}}&cb={{CACHEBUSTER}}

On the the Supply Tags tab tab, click the "+ Supply" button to align your Demand Tag to your Supply Tag(s). You can also align the Demand Tag to Supply later, when you are updating Supply Tags.

Add Add Targeting to  to your Demand Tag in the Targeting tab. 

After saving the Demand tag, you'll see all the changes in the the Changelog tab tab, where you can filter by time frame and user.

For more information, please go to the Demand page page

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Create Your Supply Tags

On the main Supply Tags page, you will see a table of your supply tags partners and performance metrics for the settings specified in the top right. Toggling from Lite to Full will show additional metrics in the table. See the Reporting glossary for a definition of terms.

The other tabs show similar tables for Supply Partners Tags and Supply Labels, which can be associated to your supply tags. 

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Create a new Supply Tag by clicking the "+ Supply" button on the Supply Tags tab.

On the the Settings tab  tab for a supply tag, enter your tag's information. For more details, go to the Supply page page.

In the the Demand Tags tab tab, click the "+ Demand" button to align Demand to your Supply Tag. Make sure to align the right kind of demand to your supply tag. For desktop and mobile tags, align any type of VPAID demand; for mobile, align JS VPAID demand; for CTV, align VAST only demand. Note that SpringServe VAST Only demand tags will not receive requests.

Once you have added your demand tags, you can arrange them in the waterfall. You can either have a tiered waterfall, which will run a waterfall within each set tier, or a flat waterfall. More information on how to set a waterfall can be found on the Supply tab tab.

You can optimize your waterfall manually or automatically. SpringServe offers auto optimization, which is enabled by default on your tags if you do not change the account defaults. To disable it or to change the parameters, go to the the Optimization tab tab. Default parameters are as follows:

  • Optimization Metric: Fill Speed
  • Lookback Minutes: 60 (1 hour)
  • Minimum Request Threshold: 250

For each request, optimization calculates the Optimization Metric selected based on the Lookback Minutes specified. The algorithm will reprioritize your demand tags based on their performance during the lookback window. If a demand tag does not meet a Minimum Request Threshold, it stays at the current priority level. Read more about optimization optimization here.

Add Targeting targeting to your Supply Tag in the the Targeting tab tab. Note  Note that "Blocked" requests are a result of your supply tag targeting and you will not be charged based on these unusable requests to SpringServe.

After your tag has been saved, you can export it from the Export Tag tab. If there are specific macros that you need to pass to your demand partners, make sure to include them on the tag that you export. 

On the Changelog tab, you will see all changes to the tag, with the option to filter by time frame and user.

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Look at Your Reports

The The Create Reports page  page will automatically load the settings to run a report for today broken out by Supply Tagyour default report, which you can set by going to saved reports or by editing your profile. You can run reports for your SpringServe tags by multiple dimensions, and use a number of filters, and set conditions to show exactly what you would like to see.

Click the button next to the Run Report button to download your report.

If you run a very large report, SpringServe will prompt you to name the report and continue to the the Download Report page page, where you will be able to download your report once it has completed.

Note that domain data is maintained for 100 days, after which point it is unavailable through the UI or via the back end. Please scheduled reports or run monthly domain reports for your archives as an end-of-month task if you foresee the need for this data.

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Account Activity

Account activity is the homepage when you log in. It displays a number of graphs and tables that will help you to visualize your performance and financials in SpringServe to assist with optimizing in the platform.

Hover over any graph to view a snapshot of the metric values for the highlighted time interval. To navigate back to this page, go to Reporting > Account Activity or click on the SpringServe logo in the upper left corner of the screen.

Learn more about Account Activity here.

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