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The SpringServe platform is designed with the user in mind. In SpringServe, you'll find that setting up tags is a breeze and reporting is updated in real time.

Table of Contents

Update your settings

Basic Settings

Set your preferences to allow or block any requests from unknown domains or countries

Domain Lists

Create whitelists and blacklists to apply to your tags.

Groups

Creating groups allows for you to label your tags and thus break out your reporting according to a number of different categories.

  • Supply Partners (assign an Account Manager to your Supply Partners for easy reporting)
  • Demand Partners
  • Supply Groups
  • Demand Groups

You can force 2-Factor Authentication for all users in your account, update the contact information that is displayed to your DC partners, and define Tag Health for your supply. On the Default Settings tab, you can set Optimization Defaults, Supply Defaults, and Demand Defaults. Global account targeting can be set on the Targeting tab.

Users

Add new users to your account. You can create 3 5 types of accounts:

  • Admin: Admin users can add users, adjust settings, create domain targeting lists, groupslabels, tags, and run reportsClient: Client users
  • AdOps: have the same functionality as Admin users, but they cannot create new users
  • Analytics: have full read and reporting access, but cannot create or edit objects in your account
  • Supply Client: can see reports for the supply partner(s) specified
  • Restricted: Restricted users have the same functionality as Admin users, but they cannot create new users

...

  • Demand Client: can see reports for the demand partner(s) specified

Admin, AdOps, and Analytics users can be marked as account contacts. Check this box if you want this user to receive automated reports from SpringServe.

Troubleshooting

Use the troubleshooting tool to diagnose issues with your traffic

Tag Tester

Test your managed supply tags and see if you are receiving the expected response.

Changelog

The Changelog is a helpful tool for using SpringServe. Here, you can see all changes made to your tags, who made the changes, and what the change was made. The changelog can be filtered by time frame, user, object, and change type.

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Targeting

Create targeting lists on the targeting page. SpringServe offers targeting on multiple levels. Targeting lists can be created for domain, app name, app bundle, IP address, and device IDs. You can also create custom keys on the targeting page.

Make Your DirectConnections

On the Direct Connections page, you will see other SpringServe partners that are available to connect with you. Click the "Connect" button in the last column of this table to request to connect to a partner and specify clearing terms.

Learn more about DirectConnect here.

If your account is enabled for ProgrammaticConnect, you will also see the External Bidders tab on the DC page. This tab shows programmatic partners available in SpringServe.

Learn more about Programmatic Connect here.

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Create Your Demand Tags

On the main main Demand page page, you 'll will see a table with of your demand tags partners and performance metrics for the time period specified. The default view shows all active tags for all partners for today. Toggling from Lite to Full will show additional metrics in the table. See the the Reporting glossary for  for a definition of terms.

The other tabs show similar tables for Campaigns, Demand Tags, Open Market (if applicable), and Demand Labels, which can be associated to your demand tags. 

Create new partners, campaigns, and labels by clicking the "+ Demand Partner", "+ Campaign", or "+ Demand Label" in the appropriate tab and fill out the required information.


Create a new Demand Tag by clicking the "+ Demand" button on the Demand tab.

On the the Settings tab tab, enter the name of your demand tag, enter the endpoint URL, and select the appropriate Demand Partner, Demand Group, and Demand Code. Demand Code is simply an extra label that you can apply to tags so you can filter in reporting. Select the CPM and Timeout Settings. Default timeout setting is 20 seconds. You will also select the Demand Type. Choose Flash for Desktop and VAST Only or JS VPAID for Mobile.'s information. For more details, go to the Demand page.

Once you have entered the endpoint URL provided to you by your Demand demand partner, make sure that you replace the macros with SpringServe macros, within double curly brackets. For example, if you receive this tag from your demand partner:

...

This is what you will change it to:

http://vid.springserve.com/vast/1?w={{WIDTH}}&h={{HEIGHT}}&url={{DOMAIN}}&cb={{CACHEBUSTER}}

On the the Supply Tags tab tab, click the "+ Supply Tags " button to attach align your Demand Tag to your Supply Tag(s). You can also attach align the Demand Tag to Supply later, when you are updating Supply Tags.

Add Add Targeting to  to your Demand Tag in the Targeting tab. SpringServe currently supports targeting by:

  • Domain
  • Player Size
  • Country
  • Daily Request Budget

 

After saving the Demand tag, you'll see all the changes in the the Changelog tab tab, where you can filter by time frame and user.

For more information, please go to the Demand page. 

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Create Your Supply Tags

On the main main Supply page page, you 'll will see a table with of your supply tags partners and performance metrics for the time period specified. The default view shows all active tags for all partners for today. settings specified in the top right. Toggling from Lite to Full will show additional metrics in the table. See the the Reporting glossary for  for a definition of terms.

Click on +Supply to create a new tag.

On the Settings tab for a supply tag, enter the name and select the appropriate Supply Partner, Supply Group, Supply Type, and CPM.


In the Demand Tags tab, select VPAID Enabled as Flash if you are making a desktop tag, and JS or None if you are making a mobile tag. Click the + Demand Tags button to attach Demand Tag(s) The other tabs show similar tables for Supply Tags and Supply Labels, which can be associated to your supply tags. 

Create new partners and groups by clicking the "+ Supply Partner" or "+ Supply Label" in the appropriate tab and fill out the required information.


Create a new Supply Tag by clicking the "+ Supply" button on the Supply Tags tab.

On the Settings tab for a supply tag, enter your tag's information. For more details, go to the Supply page.

In the Demand tab, click the "+ Demand" button to align Demand to your Supply Tag. Make sure to attach align the right kind of demand to your supply tag. For desktop , attach Flash, and for mobile , attach JS VPAID or VAST Only. Note that a JS VPAID supply tag will work with both JS VPAID and VAST Only tags, align any type of demand; for CTV, align VAST only demand.

Once you have added your demand tags, you can arrange them in the waterfall. SpringServe will call a tag at priority 1 first, and if it does not fill, it will move down the waterfall. You can have more than one demand tag at the same priority. Tags at the same priority will be called in a round robin fashion, meaning that they will be called with an equal probability (provided the demand tags have the same targeting). Putting tags at the same priority and this arrangement will allow you to do an A/B test and see how different tags perform at the same tier in the waterfall.More information on how to set a waterfall can be found on the Supply tab.

You can optimize your waterfall manually or automatically. SpringServe offers auto optimization, which is enabled by default on your tags if you do not change the account defaults. To disable it or to change the parameters, go to the the Optimization tab tab. Default parameters are as follows:

  • Optimization Metric: Request Fill Speed
  • Lookback Minutes: 90
  • Minimum Request Threshold: 3000

...

  • 60 (1 hour)

For each request, optimization calculates the Optimization Metric selected based on the Lookback Minutes specified. The algorithm will reprioritize your demand tags based on their performance during the lookback window. If a demand tag does not meet a Minimum Request Threshold, it stays at the current priority levelRead more about optimization here.

Add Targeting targeting to your Supply Tag in the the Targeting tab. SpringServe currently supports targeting by:

  • Domain
  • Player Size
  • Country
  • Daily Request Budget

Note  tab. Note that "Blocked" requests are a result of your supply tag targeting and you will not be charged based on these unusable requests to SpringServe.

After your tag has been saved, you can export it from the Export Tag tab. If there are specific macros that you need to pass to your demand partners, make sure to include them on the tag that you export. 

On the Changelog tab, you will see all changes to the tag, with the option to filter by time frame and user.

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Look at Your Reports

The The Create Reports page is your homepage when you log into SpringServe. It  page will automatically load the report for today broken out by Supply Tagsettings to run your default report, which you can set by going to saved reports or by editing your profile. You can run reports for your SpringServe tags by multiple dimensions, and use a number of filters, and set conditions to show exactly what you would like to see.

Click the button next to the Run Report button to download your report.

If you run a very large report, SpringServe will prompt you to name your the report and continue to the the Download Report page page, where you will be able to download your report once it has completed.

Note that domain data is maintained for 100 days, after which point it is unavailable through the UI or via the back end. Please scheduled reports or run monthly domain reports for your archives as an end-of-month task if you foresee the need for this data.

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Account Activity

Account activity is the homepage when you log in. It displays a number of graphs and tables that will help you to visualize your performance and financials in SpringServe to assist with optimizing in the platform.

Hover over any graph to view a snapshot of the metric values for the highlighted time interval. To navigate back to this page, go to Reporting > Account Activity or click on the SpringServe logo in the upper left corner of the screen.

Learn more about Account Activity here.

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