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Domain list targeting can be applied to both your Supply supply and Demand demand in SpringServe. You can manage your domain lists on the Domain Lists page. The main Domain Lists page shows all of the domain lists that you have created in SpringServe. From here, you can download, duplicate, or delete domain lists by clicking on the icons in the actions column. Click on the name of a domain list to edit it. The Supply Tags and Demand Tags columns on the table show the number of tags that are using the list, and they contain links to the supply and demand tabs of the given domain list.

Do not include www when adding a domain to your targeting list. If you want to target a specific subdomain like, it can be included on a targeting list. Note that a domain such as is not a valid domain for use in targeting lists. When targeting a subdomain, the rest of the domain is not targeted. For example, if you have whitelisted the domain, a request from would not pass targeting.

Creating and Editing a Domain List

To create a new domain list, click Image Removedclick "+Domain List".

After entering the name and description of the domain list, you can add domains in two ways: enter them in the text box or upload a csv.

The main Domain Lists page shows all of the domain lists that you have created in SpringServe. From here, you can download or delete domain lists. Click on the name of a domain list to edit it.

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Once the domain list has been saved, you can always edit the domains. You can append domains to the end of the list, replace the list entirely, or remove domains from the list. 

The included domains show the first 500 domains on the targeting list. To search the entire list, type in the search box below the domains box.

Black List vs White List Targeting

When applying a domain list, you will be prompted to select whether it is a Black List Blacklist or a White ListWhitelist. Use Black Lists Blacklists to block any requests from select domains. Use White Lists Whitelists to allow requests from only the domains you specify. 


You can apply domain list targeting on the targeting settings of your Account, Campaign(s), Supply Partner(s), Demand Partners(s), Supply Tag(s), and Demand Tag(s).

Account Domain Lists Lists: Go to Settings → Basic Settings → Account Targeting → Account Domain Blacklists

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Campaign Domain Lists: Campaign→ Targeting → Domain Targeting

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Supply & Demand PartnersSupply/Demand Partner → Targeting → Domain Targeting

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Tag Domain Lists

In You can associate a domain list on the Supply and Demand tabs of the domain list, or you can do it from your the individual tag pagetargeting tab. In the Supply and Demand tabs of the domain list, you will see a table containing your tags. Check the box to the left of the tag name to apply the domain list to that tag. Select Black List or White List targeting. Note that you are not able to apply both a black list and a white list to a tag, but you The "+Supply" and "+Demand" buttons will display a menu to add as a whitelist or a blacklist. Selecting one of these options will display a modal of your tags and you can select the ones that should target this list. Note that you can apply unlimited domain lists of the same type to a single tag.

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For details on how to use Traffic Quality reports to create blacklists, refer to our Best Practices page.

Editing a Domain List

Once you have created your domain lists they will appear on your Domain Lists page. You can click the icons in the far right column to download and delete domain lists. Edit a domain list by clicking on its name.

When editing an existing domain list, you can remove all domains or download the current list. You also have the option enter a list of comma or newline separated domains to append to, replace, or remove from the domain list. These actions can also be done with an uploaded csv file.