Partner segments enable 3rd party user targeting, with SpringServe integrated DMP partners, to be used for your demand side audience needs. Partner segments could be combined with first party segments to generate full funnel targeted campaigns and demand tags. For VPAID supply tags use Activate by Semcasting only. For VAST tags both Activate by Semcasting and Tru Optik are available. Partner Segments are available on a contract only basis and will need to be activated in your account by your account manager. 

Integrated Partners

Activating Partner Segments

Applying a Partner Segment

Partner Segments could be applied to Demand Partners, Campaigns, Demand tags, and Open Market via the Targeting Tab of the tag creation process. The User Segment Targeting section is collapsed by default. Open it and select custom to create a single list to target or add logic around the segments by grouping them. Single Groups will follow the AND logic where you could choose lists to be true for all selections.  Adding more groups applies the OR logic where the users could be in one group or in the other. Segments and Partner Segments could be combined to create first and third party audiences for targeting.