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The reporting page in your account is the best place to view performance of your Open Market and Deal ID activity.  On this page, we'll go over important metrics to look at, and which reports to run in order to see your programmatic performance. 


PC Metrics:

MetricDefinition
Bid RequestsThe number of times our ad server made an OpenRTB request to the programmatically connected bidder
BidsThe number of times the PC bidder returned a bid in response to an OpenRTB request
WinsThe bid was selected amongst the bids in its tier, and its vast response was used
Bid %Bid rate is how frequently the bidder bids when requested. Calculated by Bids / Bid Requests
Bid Fill %How frequently the bidder fills when it bids. Calculated by Imps / Bids
Win Fill %How frequently the bidder fills when its bid wins. Calculated by Imps / Wins
Sell Through %How frequently the bidder fills when requested. Calculated by Imps / Bid Requests
Win %How frequently you win. Calculated by Wins / Bid Requests
Bid ScoreA measure of how much money you spend per bid request. Calculated by Cost / Bid Requests * 1000
CostThe sum of your price reduced bids. The amount of money you have spent on media cost.


Publisher Reporting:

To see your 


Open Market & Deal ID Activity


Deal ID Reporting


Open Market Reporting

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