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The reporting page in your account is the best place to view performance of your Open Market and Deal ID activity.  On this page, we'll go over important metrics to look at, and which reports to run in order to see your programmatic performance. 


PC Metrics:


MetricDefinitionNotes
Bid RequestsThe number of times our ad server made an OpenRTB request to the programmatically connected bidder

BidsThe number of times the PC bidder returned a bid in response to an OpenRTB request

WinsThe bid was selected amongst the bids in its tier, and its vast response was used

Bid %Bid rate is how frequently the bidder bids when requested. Calculated by Bids / Bid Requests

Bid Fill %How frequently the bidder fills when it bids. Calculated by Imps / Bids

Win Fill %How frequently the bidder fills when its bid wins. Calculated by Imps / Wins

Sell Through %How frequently the bidder fills when requested. Calculated by Imps / Bid Requests

Win %How frequently you win. Calculated by Wins / Bid Requests

Bid ScoreA measure of how much money you spend per bid request. Calculated by Cost / Bid Requests * 1000

CostThe sum of your price reduced bids. The amount of money you have spent on media cost.


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