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Reporting

All metrics are shown in downloaded reports. In the results area, toggle form Lite to Full to see the full report.

Dimension: Supply Tag

These metrics are also shown on the Supply Tag page

ColMetricDefinitionCalculationReporting ViewSupply Tag View
1Total CallsAll requests to supply tag - every time that SpringServe is pinged
Full
2RequestsUsable requests which match the supply tag targeting criteria
LiteLite
3BlockedUnusable requests which do not match the supply tag targeting criteria
Full
4OpportunitiesNumber of times the supply tag VPAID unit is initialized
LiteLite
5Missed OpportunitiesNumber of times the request passes supply tag targeting but does not pass targeting on any of demand tags on the waterfall
FullFull
6ImpressionsNumber of times an ad is served 
LiteLite
7Usable %Percentage of Requests that are usableRequests/Total CallsFull
8Blocked %Percentage of Requests that are blockedBlocked/Total CallsFull
9Opp % Percentage of Requests that result in an OpportunityOpportunies/RequestsFullFull
10Request FillPercentage of Requests that result in an ImpressionImpressions/RequestsliteLite
11Opp FillPercentage of Opportunities that result in an ImpressionsImpressions/OpportunitiesFullLite
12RevenueRevenue
liteLite
13Media CostCost
liteFull
14Third Party FeesFees based on Demand Partner settings
Full
15Total CostTotal Cost of Media and Third Party FeesMedia Cost + Third Party FeesFull
16Profit (Gross)Gross ProfitRevenue - Media CostFull
17Profit (Net)Profit Net Third Party FeesGross Profit - Third Party FeesliteFull
18Margin (Gross)Gross MarginGross Profit/RevenueFull
19Margin (Net)Margin Net Third Party FeesNet Profit/RevenueliteFull
20RPMRevenue per thousandRevenue/1,000lite
21CPMCost per thousandCost/1,000lite
22PPM (Gross)Gross Profit per thousandGross Profit/1,000Full
23PPM (Net)Profit per thousand net Third Party FeesNet Profit/1,000lite
24Opt OutsNumber of times that the waterfall is exhausted and there is no demand tag fillOpportunities - Impressions - Timeoutslite
25Opt Out %Percentage of Requests that result in an Opt OutOpt Outs/Requestslite
26Player LoadsNumber of times that a Player loads
Full
27Player Fill %Percentage of Requests that result in a Player LoadPlayer Loads/RequestsFull
27TimeoutsNumber of times the player closes after VPAID has initialized and no ad is returnedFull

28Timeout %Percentage of Requests that result in a TimeoutTimeouts/RequestsFull
29VPAID WindowAverage number of seconds that the VPAID is open before timing out without monetizingFull

30ClicksNumber of times the view clicks on the ad
Full
31CTRClick through rateClicks/ImpressionsFull
3250% completesNumber of times the ad is viewed to 50%
Full
33100% CompletesNumber of times the ad is viewed to 100%
Full
34Completion %Average completion rate
Full

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Dimension: Demand Tag

These metrics are also shown on the Demand Tag page and the Waterfall tab of a Supply Tag.

ColMetricDefinitionCalculationReporting ViewDemand Tag ViewWaterfall Page View
1Ad RequestsNumber of times a Demand Tag receives a request
LiteLiteLite
2AdsNumber of times a Demand Tag returns a non-empty Vast response
Full

3OpportunitiesNumber of times the Demand Tag VPAID is initialized
Lite
Lite
4ImpressionsNumber of times the Ad Request results in an Impression
LiteLiteLite
5Ad %Percentage of Ad Requests that result in an Ad (non-empty Vast response)Ads/Ad RequestsFull

6Opp %Percentage of Ad Requests that result in an OpportunityOpportunities/Ad RequestsFull

7Request FillPercentage of Ad Requests that result in ImpressionsImpressions/Ad RequestsLiteLiteLite
8Opp FillPercentage of ad requests that result in a demand tag opportunityImpressions/OpportunitiesFull

9RevenueRevenue
LiteLiteFull
10Media CostCost
LiteFullFull
11Third Party FeesFees based on Demand Partner settings
Full

12Total CostTotal Cost of Media and Third Party FeesMedia Cost + Third Party FeesFull

13Profit (Gross)Gross ProfitRevenue - Media Cost
Full

14Profit (Net)Profit Net Third Party FeesGross Profit - Third Party FeesLiteFullFull
15Margin (Gross)Gross MarginGross Profit/RevenueFull

16Margin (Net)Margin Net Third Party FeesNet Profit/RevenueLiteFullFull
17RPMRevenue per thousandRevenue/1,000Lite

18CPMCost per thousandCost/1,000Lite

19PPM (Gross)Gross Profit per thousandGross Profit/1,000Full
Full
20PPM (Net)Profit per thousand net Third Party FeesNet Profit/1,000Lite
Full
21ScoreNet Profit per 1,000,000 requests. 1,000,000*Profit/Ad RequestsLiteLiteLite
22Opt OutsNumber of times the demand tag errors - typically the demand tag does not have demand
Lite

23Opt Out %Percentage of Requests that result in an Opt OutOpt Outs/RequestsLite

24TimeoutsNumber of times the demand tag is timed out by the VPAID
Full
Lite
25Timeout %Percentage of Requests that result in a TimeoutTimeouts/RequestsFull
Lite
26Response TimeAverage number of seconds that a Demand tag takes to respond with an ad
Full
Lite
27ClicksNumber of times the ad is clicked on
Full

28CTRClick through rateClicks/ImpressionsFull

2950% CompletesNumber of times the ad is viewed to 50%
Full

30100% CompletesNumber of times the ad is viewed to 100%
Full

31Completion %Average completion rate
Full

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Traffic Quality

colMetricDefinitionReporting View
1Analyzed ImpressionsNumber of impressions filled by both human and bot trafficLite
2Human ImpressionNumber of impressions filled by human trafficFull
3Bot ImpressionsNumber of impressions filled by bot trafficFull
4Human %Percentage of impressions that were filled by a humanLite
5Bot %Percentage of impressions that were filled by a botLite
6Mismatched Domain %percentage of impressions where Declared Domain does not equal MOAT Detected DomainLite
7Viewability %Percentage of impressions that were viewabilty-related metrics were measuredLite
8Visible on Complete %percentage of measurable impressions where the ad played to completion and was visible on-screenFull
9Audible and Visible on Complete %percentage of measurable impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)Full

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