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What is the Default Supply Tag Type in SpringServe?

When you make a Supply tag, the default type is Flash VPAID. You can change it to JS VPAID or disable the VPAID entirely to create a VAST Only Tag. JS VPAID can accommodate both JS VPAID and VAST Only demand types. Make sure you attach the right type of demand to your Supply tag.

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Which Version of VAST do SpringServe Tags Accommodate?

SpringServe will work with both Vast 2.0 and 3.0

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How does SpringServe call demand tags? 

SpringServe uses a traditional waterfall to call your demand tags. SpringServe will call a tag at priority 1 first, and if it does not fill, it will move down the waterfall. You can have more than one demand tag at the same priority. Tags at the same priority will be called in a round robin fashion, meaning that they will be called with an equal probability (provided the demand tags have the same targeting). Putting tags at the same priority will allow you to do an A/B test and see how different tags perform at the same tier in the waterfall. 

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How does SpringServe define player Size?

You can see how we define player size in the targeting tab of a supply or demand tag.

  • Small: <350 pixels in width
  • Medium: 350-500 pixels in width
  • Large: >500 pixels in width

Note that SpotX does have height and width macros now.

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How do I Create a Client Account for My Supply Partners?

Go to Settings → Users and click +User. Here, you can enter the details of your client. Select Client in the Type dropdown list. When Client is selected, a Supply Partners box will appear and you can select the relevant Supply Partner(s) for this client user.

Once you have created the account for your supply partner, they will receive an email with a link that allows them to set their password and enter their name. They can also go to and click "Forgot your password?" to get a new link.

You can log in to Client accounts to see what they will see when they log in to SpringServe. On the Users page, click the icon in the far right column next to the pencil icon.

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How Often is Reporting Updated?

Data in SpringServe is updated on a by-minute basis. If you make a change, you can see its impact quickly.

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Can I set up a recurring report?

Yes; you can do this by bookmarking the URL when you run a report. In fact, when you log in to SpringServe you are always taken to the report for Today in the timezone America/New York, with dimension of Supply tag and no additional filters:

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What are Unclassified Domains and How do I Deal with Them?

Unclassified domains are those which have low request volume (under 15 requests) but no impressions. These requests do come in and have a chance to be monetized, but at the end of each hour they are compiled into "unclassified" in order for reporting to deal with these long tailsOne way to deal with these domains is to talk to your supply partners about the quality of the inventory that they're sending to you. You may want to implement a whitelist in order to reduce the number of long-tail domains.

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Can I Run a Domain Report for a Period Longer than the Last 7 Days?

Yes. SpringServe keeps domain data for 45 days, so you should be able to pull very large reports with a little patience and by making sure to use UTC as the timezone and the custom timeframe setting.

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Can I Run a Report by Both Domain and Country?

Unfortunately, no. Not at this time.

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How do I make a Mobile tag? 

You can make Mobile Web tags in SpringServe. In-App is currently not supported. In the waterfall page of your Supply Tag, select either JS or None in the VPAID Enabled box. Assign Demand tags of type JS VPAID or VAST Only to your mobile tag. Note that if you have JS VPAID Enabled, you can have both JS VPAID and VAST Only demand type. Note that you should implement some sort of targeting on your mobile supply tag - we suggest using whitelist. Note: JS VPAID/Mobile tags are currently in beta. We encourage you to start out on SpringServe with desktop tags.

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How do I Create a Secure Tag?

Change http to https in the export tag. Make sure you have secure demand tags attached to the supply tag. You can duplicate a demand tag and change the endpoint URL to be secure - this way you will have a secure and a non-secure copy of the demand tag. Note that optimatic and altitude do not support secure tags at this time.

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What does Optimization do?

 Enabling Optimization will turn on auto-optimization for your supply tag. Optimization runs every 20 minutes and will calculate the Optimization Metric selected based on the Lookback Minutes specified. The algorithm will reprioritize your demand tags based on their performance during the lookback window. If a demand tag does not meet a Minimum Request Threshold, it stays at the current priority level. For more information on optimization, click here.

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How do I change the status of a tag?

 You can change the status of a Supply or Demand tag in one of two ways:

  • In the settings tab, toggle to Active/Inactive in the Status field
  • On the Supply/Demand page, click on the red or green icon in the Active column

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Why Should I Set a Custom Demand Tag Timeout?

The default timeout for a demand tag is 20 seconds. If you want see that on average a demand tag is responding faster than 20 seconds, you may want to set a custom timeout in order to give more chances to tags down the waterfall. If a demand tag routinely produces the majority of its demand within 14 seconds, you can lop off those last 6 seconds with little degradation to the demand tag but increased demand opportunities down fall. The distribution graphs shown on the supply tag waterfall page and the demand tag settings page can help you decide what to set your timeout to.

You may find that a demand tag responds quickly in the waterfall for one supply tag and more slowly for another. In this case, you can duplicate that demand tag and set different custom timeouts and assign the tags to the corresponding supply.

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What Macros Should I Use?

See which macros SpringServe supports here. Default macros for Supply tags are Width, Height, Domain, and Cachebuster. If your demand partner requires specific macros to be passed, make sure that they are in both the supply and the demand tag. To add macros to your supply tag, on the Export Tag tab simply check the box next to the macro name and it will appear in the tag URL.

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How Do I Add Domain list Targeting?

You can apply domain list targeting in two ways:

On the Domain List page:

Create your domain list in Settings → Domain lists. You can add new domains to the text box (comma or newline separated) or you can upload a csv file with your domains. In the Supply tab of your new domain list, you will see all of your supply tags. Mark the box in the first column to apply the domain list to the tag. In the last column, select Black List or White List. The same procedure is used for the Demand tags in the Demand tab.

On the Targeting tab for your tag:

You can also apply domain list targeting on the Targeting tab of Supply and Demand tags, you can select White List or Black List and a Domain Lists box will pop up. Enter the name or ID of the domain list. 

Note that a tag cannot have both a Black List and a White List. However, you can apply as many domain lists as you like to a single tab.

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Why do I Have Zero Opportunities When I Have Requests?

Your supply partner may be implementing the tag incorrectly. Ask them to send you an example of the tag as it is implemented in their system. If they send you something that does not have the macros populated with actual values, you may not see any opportunities. It is also possible that there could be a player compatibility issue. Ask your supply partner if they can tell you what player is being used.

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Why do I Have Low Opportunities Relative to Requests?

You may be low on your Supply Partner's waterfall. Talk to them to see how you can get to a higher priority. This may entail being put on a whitelist and/or having a request cap.

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Why is My Demand Tag Not Filling?

You may have conflicting targeting with your Demand partners. If you are getting empty VAST responses, this is likely the case. If you run a report by demand tag and toggle to the full report, you will see the Ads column. This column shows the number of times that the demand tag gets a non-empty VAST response. If this number is low relative to Ad Requests, talk to your demand parters to see what you need to do to get the tag to return a non-empty VAST response.

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Where did my tags go?

The default view on the Supply and Demand pages is Active, so if your tag is inactive, it will not show up in this view. Select Any Status or Inactive from the dropdown list to find your inactive tag.

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