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Reporting

All metrics are shown in downloaded reports. Metrics with a * are only seen in the full report in the UI. In the results area, toggle form Lite to Full to see the full report.

Dimension: Supply Tag

These metrics are also shown on the Supply Tag page

ColMetricDefinitionCalculationReporting ViewSupply Tag View
1Total CallsAll requests to supply tag - every time that SpringServe is pinged Full 
2RequestsUsable requests which match the supply tag targeting criteria LiteLite
3BlockedUnusable requests which do not match the supply tag targeting criteria Full 
4OpportunitiesNumber of times the supply tag VPAID unit is initialized LiteLite
5ImpressionsNumber of times an ad is served  LiteLite
6Opp %Percentage of Requests that result in an OpportunityOpportunities/RequestsFullFull
7Request FillPercentage of Requests that result in an ImpressionImpressions/RequestsLiteLite
8Opp FillPercentage of Opportunities that result in an ImpressionsImpressions/OpportunitiesLiteLite
9RevenueRevenue LiteLite
10CostCost LiteFull
11ProfitProfit LiteFull
12MarginMargin LiteFull
13RPMRevenue per thousandRevenue/1,000Lite 
14CPMCost per thousandCost/1,000Lite 
15PPMProfit per thousandProfit/1,000Lite 
16Opt OutsNumber of times that there is no demand tag fill in the waterfall Lite 
17Opt Out %Percentage of Requests that result in an Opt OutOpt Outs/RequestsLite 
18Player LoadsNumber of times that a Player loads Full 
19Player Fill %Percentage of Requests which result in a Player LoadPlayer Loads/RequestsFull 
20Usable Request %Percentage of Total Calls which are usableRequests/Total CallsFull 
21Supply TimeoutsNumber of times the player closes after VPAID has initialized and no ad is returned Full 
22VPAID WindowAverage number of seconds that the VPAID is open before timing out without monetizing Full 
23ClicksNumber of times the viewer clicks on the ad Full 
24CTRClick through rateClicks/ImpressionsFull 
2550% CompletesNumber of times the ad is viewed to 50% Full 
26100% CompletesNumber of times the ad is viewed to 100% Full 

Dimension: Demand Tag

These metrics are also shown on the Demand Tag page and the Waterfall tab of a Supply Tag.

ColMetricDefinitionCalculationReporting ViewDemand Tag ViewWaterfall Page View
1Ad RequestsNumber of times a Demand Tag receives a request LiteLiteLite
2AdsNumber of times a Demand Tag returns a non-empty Vast response Full  
3OpportunitiesNumber of times the Demand Tag VPAID is initialized Lite Lite
4ImpressionsNumber of times the Ad Request results in an Impression LiteLiteLite
5Opp RatePercentage of Ad Requests that result in an OpportunityOpportunities/Ad RequestsFull Full
6Ad %Percentage of Ad Requests that result in an AdAds/Ad RequestsFull  
7Request FillPercentage of Ad Requests that result in ImpressionsImpressions/Ad RequestsLiteLiteLite
8Opp FillPercentage of ad requests that result in a demand tag opportunityOpportunities/Ad RequestsFull  
9RevenueRevenue LiteLiteFull
10Cost

Cost

 LiteFullFull
11ProfitProfit LiteFullFull
12MarginMargin LiteFullFull
13RPMRevenue per thousandRevenue/1,000Lite Full
14CPMCost per thousandCost/1,000Lite Full
15PPMProfit per thousandProfit/1,000Lite Full
16ScoreNet Revenue per 1,000,000 requests. 1,000,000*Profit/Ad RequestsLiteLiteLite
17Opt OutsNumber of times the demand tag errors - typically the demand tag does not have demand Lite  
18Opt Out %Percentage of Ad Requests which resulted in an Opt Out. Opt Outs/Ad RequestsLite  
19TimeoutsNumber of times the demand tag is timed out by the VPAID Full  
20Response TimeAverage number of seconds that a Demand tag takes to respond with an ad Full Lite
21ClicksNumber of times the ad is clicked on Full  
22CTRClick through rateClicks/ImpressionsFull  
2350% CompletesNumber of times the ad is viewed to 50% Full  
24100% CompletesNumber of times the ad is viewed to 100% Full  

Traffic Quality

colMetricDefinitionReporting View
1Analyzed ImpressionsNumber of impressions filled by both human and bot trafficLite
2Human %Percentage of impressions that were filled by a humanLite
3Bot %Percentage of impressions that were filled by a botLite
4Mismatched Domain %percentage of impressions where Declared Domain does not equal MOAT Detected DomainLite
5Viewability %Percentage of impressions that were viewabilty-related metrics were measuredLite
6Visible on Complete %percentage of measurable impressions where the ad played to completion and was visible on-screenFull
7Audible and Visible on Complete %percentage of measurable impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)Full
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