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Reporting

All metrics are shown in downloaded reports. Metrics with a * are only seen in the full report in the UI. In the results area, toggle form Lite to Full to see the full report.

Dimension: Supply Tag

Col MetricDefinitionCalculation
1*Total CallsAll requests to supply tag - every time that SpringServe is pinged 
2 RequestsUsable requests which match the supply tag targeting criteria 
3*BlockedUnusable requests which do not match the supply tag targeting criteria 
4 OpportunitiesNumber of times the supply tag VPAID unit is initialized 
5 ImpressionsNumber of times an ad is served  
6*Opp %Percentage of Requests that result in an OpportunityOpportunities/Requests
7 Request FillPercentage of Requests that result in an ImpressionImpressions/Requests
8 Opp FillPercentage of Opportunities that result in an ImpressionsImpressions/Opportunities
9 RevenueRevenue 
10 CostCost 
11 ProfitProfit 
12 MarginMargin 
13 RPMRevenue per thousandRevenue/1,000
14 CPMCost per thousandCost/1,000
15 PPMProfit per thousandProfit/1,000
16 Opt OutsNumber of times that there is no demand tag fill in the waterfall 
17 Opt Out %Percentage of Requests that result in an Opt OutOpt Outs/Requests
18*Player LoadsNumber of times that a Player loads 
19*Player Fill %Percentage of Requests which result in a Player LoadPlayer Loads/Requests
20*Usable Request %Percentage of Total Calls which are usableRequests/Total Calls
21*Supply TimeoutsNumber of times the player closes after VPAID has initialized and no ad is returned 
22*VPAID WindowAverage number of seconds that the VPAID is open before timing out without monetizing 
23*ClicksNumber of times the view clicks on the ad 
24*CTRClick through rateClicks/Impressions
25*50% CompletesNumber of times the ad is viewed to 50% 
26*100% CompletesNumber of times the ad is viewed to 100% 

Dimension: Demand Tag

Col MetricDefinitionCalculation
1 Ad RequestsNumber of times a Demand Tag receives a request 
2*AdsNumber of times a Demand Tag returns a non-empty Vast response 
3 OpportunitiesNumber of times the Demand Tag VPAID is initialized 
4 ImpressionsNumber of times the Ad Request results in an Impression 
5*Opp RatePercentage of Ad Requests that result in an OpportunityOpportunities/Ad Requests
6*Ad %Percentage of Ad Requests that result in an AdAds/Ad Requests
7 Request FillPercentage of Ad Requests that result in ImpressionsImpressions/Ad Requests
8*Opp FillPercentage of ad requests that result in a demand tag opportunityOpportunities/Ad Requests
9 RevenueRevenue 
10 Cost

Cost

 
11 ProfitProfit 
12 MarginMargin 
13 RPMRevenue per thousandRevenue/1,000
14 CPMCost per thousandCost/1,000
15 PPMProfit per thousandProfit/1,000
16 ScoreNet Revenue per 1,000,000 requests. 1,000,000*Profit/Ad Requests
17 Opt OutsNumber of times the demand tag errors - typically the demand tag does not have demand 
18 Opt Out %Percentage of Ad Requests which resulted in an Opt Out. Opt Outs/Ad Requests
19*TimeoutsNumber of times the demand tag is timed out by the VPAID 
20*Response TimeAverage number of seconds that a Demand tag takes to respond with an ad 
21*ClicksNumber of times the ad is clicked on 
22*CTRClick through rateClicks/Impressions
23*50% CompletesNumber of times the ad is viewed to 50% 
24*100% CompletesNumber of times the ad is viewed to 100% 
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