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Opportunities: Opportunities are when the VPAID unit initializes

Why do I have zero opportunities when I have requests?

Your supply partner may be implementing the tag incorrectly. Ask them to send you an example of the tag as it is implemented in their system. If they send you something that does not have the macros populated with actual values, you may not see any opportunities

Why do I have low opportunities relative to requests?

You may be low on your Supply Partner's waterfall. Talk to them to see how you can get to a higher priority. This may entail being put on a whitelist and/or having a request cap.

Why is my demand tag not filling?

You may have conflicting targeting with your Demand partners. If you are getting empty VAST responses, this is likely the case. If you run a report by demand tag and toggle to the full report, you will see the Ads column. This column shows the number of times that the demand tag gets a non-empty VAST response. If this number is low relative to Ad Requests, talk to your demand parters to see what you need to do to get the tag to return a non-empty VAST response.

How do I make a Mobile tag? 

In the waterfall page of your Supply Tag, select either JS or None in the VPAID Enabled box. Assign Demand tags of type JS VPAID or VAST Only to your mobile tag. Note that if you have JS VPAID Enabled, you can have both JS VPAID and VAST Only demand type.

Can I set up a recurring report?

Yes; you can do this by bookmarking the URL when you run a report. In fact, when you log in to SpringServe you are always taken to the report for Today in the timezone America/New York, with dimension of Supply tag and no additional filters:

How do I create a secure tag?

Change http to https in the export tag. Make sure you have secure demand tags attached to the supply tag. You can duplicate a demand tag and change the endpoint URL to be secure - this way you will have a secure and a non-secure copy of the demand tag. Note that optimatic and altitude do not support secure tags at this time.

How does SpringServe define player Size?

You can see how we define player size in the targeting tab of a supply or demand tag.

  • Small: <350 pixels in width
  • Medium: 350-500 pixels in width
  • Large: >350 pixels in width

Note that SpotX does not have height and width macros.

How does SpringServe call demand tags?

SpringServe uses a traditional waterfall to call your demand tags. SpringServe will call a tag at priority 1 first, and if it does not fill, it will move down the waterfall. You can have more than one demand tag at the same priority. Tags at the same priority will be called in a round robin fashion, meaning that they will be called with an equal probability (provided the demand tags have the same targeting). Putting tags at the same priority will allow you to do an A/B test and see how different tags perform at the same tier in the waterfall. 

What does Optimization do?

Enabling Optimization will turn on auto-optimization for your supply tag. Optimization runs every 20 minutes and will calculate the Optimization Metric selected based on the Lookback Minutes specified. The algorithm will reprioritize your demand tags based on their performance during the lookback window. If a demand tag does not meet a Minimum Request Threshold, it stays at the current priority level. For more information on optimization, click here.

How do I change the status of a tag?

You can change the status of a Supply or Demand tag in one of two ways:

  • In the settings tab, toggle to Active/Inactive in the Status field
  • On the Supply/Demand page, click on the red or green icon in the Active column

What is Demand Tag Timeout?

The same duplicated demand tag could also include a custom timeout-- in order to more efficiently transfer opportunities from one demand partner to another.  The calculus here is fairly simple, default timeout is 20 seconds, if a demand tag routinely produces the majority of its demand within 14 seconds, you can lop off those last 6 seconds with little degradation to the demand tag but increased demand opportunities down fall.

Where did my tags go?

The default view on the Supply and Demand pages is Active, so if your tag is inactive, it will not show up in this view. Select Any Status or Inactive from the dropdown list to find your inactive tag.

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