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Once you click on the Open Market demand tag in your waterfall, we will open the Open Market Modal with three tabs called Bidders, Summary and Bid Density. The bidders tab shows all the bidders that are associated to this Open Market Demand Tag and the floors applied to each of them as shown in the screenshot below.

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Clicking on the Histogram icon to the left of the bid floor next to the bidders will display the bid density graph specific to this bidder as highlighted in the screenshot below.

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The second place the bid density graphs are visible is in the bid density tab of the Open Market Modal highlighted in blue in the screenshot below. This is the default view of the summary bid density graphs.

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Interpreting the Bid density Graphs

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  • Zoom: In the summary graphs visible on the bid density tab, you can zoom in on a specific area of the graph. With a mouse pointer, the zooming is performed by dragging out a rectangle in the chart. When zooming, a button appears called Reset Zoom that lets the user zoom out.
  • Select/Deselect metrics: You can choose to see either one of the metrics if you click on the labels highlighted in blue in the screenshot below.

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The screenshot below is the same graph as the one above with Bids below the floor deselected and a zoom enabled on the X-Axis values from $3.5 through $7.0 As you can see, in the zoom view, a Reset Zoom button appears on the top right corner of the grid area and clicking that will reset the graph to the default X-axis range for the filter selected.

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The screenshot below is with a specific bidder chosen in the bidder filter.

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