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CategoryMetricDescriptionCalculationTroubleshooting Notes
NumbersBid RequestsNumber of requests for a bid to a bidder within Programmatic Connect

NumbersBidsNumber of responses from a bidder which contain a bid

NumbersWinsNumber of times the bidder's response is choesn

NumbersImpsNumber of times an ad is served

CalculationsBid %Percentage of bid requests that result in a bidBids / Bid Requests
CalculationsBid fill %Percentage of bids that result in an impressionImps / Bids
CalculationsSell Through %Percentage of bid requests that result in an impressionImps / Bid Requests
CalculationsWin %Percentage of bid reuqests that result in a winWins / Bid Requests
CalculationsWin Fill %Percentage of wins that result in an impressionImps / Wins
IVT MetricsMoat ImpsNumber of impressions analyzed by Moat

IVT MetricsMoat Human ImpsNumber of Moat impressions filled by humans

IVT MetricsMoat Bot ImpsNumber of Moat impressions filled by bots

IVT MetricsMoat Human %Percentage of Moat impressions filled by humansMoat Human Imps / Moat Imps
IVT MetricsMoat Bot %Percentage of Moat impressions filled by botsMoat Bot Imps / Moat Imps
IVT MetricsForensiq ImpsNumber of impressions that were analyzed by Forensiq

IVT MetricsForensiq IVT ImpsNumber of Forensiq impressions that were deemed to be IVT
If a Forensiq risk score of over 65 assigned, it is counted as IVT; A risk score of 65 means that the impression has potential IVT but doesn't necessarily mean it is fraud. 
IVT MetricsForensiq IVT %Percentage of Forensiq impressions that were deemed to be IVTForensiq IVT Imps / Forensiq ImpsA high percentage of IVT imps means you could look into the source.
IVT MetricsIAS ImpsNumber of impressions that were analyzed by IAS

IVT MetricsIAS IVT ImpsNumber of IAS impressions that were deemed to be IVT

IVT MetricsIAS IVT %Percentage of IAS impressions that were deemed to be IVTIAS IVT Imps / IAS Imps
IVT MetricsProtected ImpsNumber of impressions that were analyzed by Protected

IVT MetricsProtected IVT ImpsNumber of Protected impressions that were deemed to be IVT

IVT MetricsProtected IVT %Percentage of Protected impressions that were deemed to be IVTProtected IVT Imps / Protected Imps
Quality MetricsClicksNumber of times the viewer clicks on the ad

Quality MetricsCTRClick through %Clicks / Impressions
Quality Metrics25% CompletesNumber of times the ad is viewed to 25%

Quality Metrics50% CompletesNumber of times the ad is viewed to 50%

Quality Metrics75% CompletesNumber of times the ad is viewed to 75%

Quality Metrics100% CompletesNumber of times the ad is viewed to 100%

Quality MetricsCompletion %Percentage of Impressions that are viewed to 100%100% Completes / Impressions
Quality MetricsMoat Viewability %Percentage of Moat impressions that were viewable for any amount of time

Quality MetricsMoat AVoC %Percentage of Moat impressions where the ad played to completion and was both visible on-screen and audible on complete (AVOC %)

Quality MetricsMoat GroupM Viewability %Percentage of Moat measurable impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length

Quality MetricsIAS MRC Viewability %Percentage of IAS impressions that were viewable for any amount of time

Quality MetricsIAS GroupM Viewability %Percentage of IAS impressions where the video player is 100% in view, with the sound on, and the for the video to run for at least half of the duration (cumulative) of the video length

Response MetricsBidder ErrorsNumber of times the bid request does not result in an impression

Response MetricsDemand Response TimeAverage number of seconds that a Demand tag takes to respond with an ad

FinancialsRevenueRevenue

FinancialsMedia CostMedia Cost

FinancialsThird Party FeesThird Party Fees

FinancialsTotal CostTotal Cost of Media and Third Party FeesMedia Cost + Third Party Fees
FinancialsProfit (Gross)Gross ProfitRevenue - Media Cost
FinancialsProfit (Net)Net ProfitRevenue - Total Cost
FinancialsMargin (Gross)Gross MarginGross Profit / Revenue
FinancialsMargin (Net)Net MarginNet Profit / Revenue
FinancialsRPMRevenue per thousand impressionsRevenue / 1,000
FinancialsCPMCost per thousand impressionsCost / 1,000
FinancialsPPM (Gross)Gross Profit per thousand impressionsGross Profit / 1,000
FinancialsPPM (Net)Net Profit per thousand impressionsNet Profit / 1,000

Table of Contents

Select desired metrics for your reports in the Metrics section of the reporting UI.

Supply Reports

Supply reports are run by default if no demand dimensions or filters are selected. Supply reports include Ad Pod metrics.

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Requests which pass supply targeting and were not blocked by Pre-Bid IVT filtering

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Demand Reports

These metrics are shown when including Demand dimensions or filters, on the Demand Tag page, and the Waterfall tab of a Supply Tag.

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Category

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Bidder Reports

Bidder reports will be run when Bidder Accounts is selected as a filter or dimension or when filtering by Open RTB demand class or Deal ID.

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