Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...


Level
Demand Event
Parent Event
Description
Notes
0Total Ad Requests
Number of times demand is considered for inclusion in a waterfallIncluded Ad Requests + Skipped Ad Requests
1Included Ad RequestsTotal Ad RequestsNumber of times demand tag is included in a waterfall
2Pre-Ad VAST ErrorsIncluded Ad RequestsSum of VAST errors that occur before a non-empty VAST response can be returned by the demandsee VAST Error Code documentation
3Individual Pre-Ad VAST Error CodePre-Ad VAST ErrorsRequests that resulted in a VAST error before a non-empty VAST response was returned by the demandPre-Ad VAST error codes include: 1xx, 2xx, 3xx, 4xx, 5xx, 6xx, 900, 13xx
2AdsIncluded Ad RequestsNumber of times demand returns a non-empty VAST responseA non-empty VAST response is required for an impression to fill
3Post-Ad VAST ErrorsAdsSum of VAST errors that occur after a non-empty VAST response is returned by the demandsee VAST Error Code documentation
4Individual Post-Ad VAST Error CodePost-Ad VAST ErrorsRequests that resulted in a VAST error after a non-empty VAST response is returned by the demandPost-Ad VAST error codes include: 403, 405
3OpportunitiesAdsNumber of times the demand's VPAID is initialized
4ImpressionsOpportunitiesNumber of times an ad is servedJS impression + flash impression + VAST only impression
5CompletesImpressionsNumber of times the ad reaches complete
4Post-Opp VAST ErrorsOpportunitiesSum of VAST Errors that occur after the demand's VPAID is initializedsee VAST Error Code documentation
5Individual Post-Opp VAST Error CodePost-Opp VAST ErrorsRequests that resulted in a VAST error after the demand's VPAID initializedPost-Opp VAST error codes include: 901, 15xx
1Skipped RequestsTotal Ad RequestsRequests that are skipped due to targetingSum of all targeting skips on the demand tag, campaign, and partner levels
2Pre-Bid SkipsSkipped RequestsSum of Blocked SpringServe and WhiteOps Pre-bid
3WhiteOps SkipsPre-Bid SkipsWhiteOps Pre-bid skips
3SpringServe SkipsPre-Bid SkipsSpringServe internal Pre-bid skips
2Targeting SkipsSkipped RequestsAll Requests skipped due to targetingSum of all targeting skips on the demand tag, campaign, and demand partner levels
3Tag: Targeting AttributeTargeting SkipsRequests skipped due to Demand Tag level targetingDemand Tag targeting includes: domain, app name, app bundle, buying demand tag, player size, aspect ratio, user agent, country, state, DMA, city, postal code, budget, flight dates, frequency caps, give-up, dayparting, dynamic pricing, key-values, secure, DC, tag health
3Campaign: Targeting AttributeTargeting SkipsRequests skipped due to Campaign level targetingCampaign targeting includes: domain, app name, app bundle, player size, aspect ratio, KPI, user agent, country, state, DMA, city, postal code, budget, flight dates, frequency caps
3Partner: Targeting AttributeTargeting SkipsRequests skipped due to Demand Partner level targetingDemand Partner targeting includes: domain, app name, app bundle, secure, budget, flight dates, frequency caps
2Evaluation SkipsSkipped RequestsRequests skipped due to waterfall evaluation rules
3Max TagsEvaluation Skips

3Max AuctionEvaluation SkipsExceeds maximum number of tags in the waterfall 
3RandomizedEvaluation SkipsTag was not selected due to round robin with other tag(s) at the same priority
3EmptyEvaluation SkipsThe demand stack behind the demand tag was emptyDC only
3Max WF SizeEvaluation Skips

3ValidationEvaluation Skips

3DownstreamEvaluation SkipsTargeting block downstreamDC only
2Open RTB SkipsSkipped RequestsRequests skipped due to Open RTB rules
3RTB ExclOpen RTB SkipsTag/domain/size/country combo matching active set in exclusions, a system used to weed out combos that never fill in order to preserve QPS
3RTB No PageOpen RTB SkipsNo domain passed (required for desktop/mobile web inventory)
3RTB No AppOpen RTB SkipsNo app name or bundle passed (required for ctv/in-app inventory)
3RTB QPSOpen RTB SkipsQPS limit was reached
3RTB No User IDOpen RTB SkipsNo user id match (most desktop/mobile web demand partners require a user id in the bid request)
3RTB Dupe DemandOpen RTB SkipsDuplicate demand tag in the same waterfall


...