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SpringServe is compliant with the IAB OpenRTB 2.4 5 specification.  


To complete an integration, SpringServe will be asking you for information about the following:


Details and questions can be found below.  For any questions or concerns please email 

Cookie Syncing

Cookie Syncing is the process by which SpringServe and the integrating partner (IP) can translate a SpringServe user id into the IP user id.  There are two options for integration

SpringServe Hosts

SpringServe is happy to host the mapping of SpringServe user_ids to IP user_ids.  On bid request, we will pass through your user_id.  In  

In order to do so, you must provide us with a user sync pixel that will redirect back to us and provide us with your cookie id.  


*A SEAT_ID will be provided as part of the integration


You provide us with the following user_sync url: and your seat id is 123

This url should redirect to

Integrating Partner Hosts

where we replace SS_UUID in the redirect_url with the Springserve SpringServe user id.


In this case we will redirect to springserve and SpringServe and replace SS_UUID with the user's id.

Required Information:

In order to begin a cookie syncing integration, please answer the following questions:

  • Who would you like to initiate the cookie sync (default: SpringServe)?
    • If so, what is your cookie sync URL?
  • Are there any QPS or throttling constraints on your cookie sync URL?

OpenRTB Bidder Endpoints

Once we have our cookie sync running, we need need to know where we can send the bid requests.  We have the option to provide regional endpoints, or you can provide us with one.  

If you would like to use regional endpoints, please provide us an openRTB OpenRTB endpoint for the following regions.  

Provide us with your openrtb OpenRTB endpoint/endpoints.

Our datacenters are located in:

  1. Dublin 
  2. Northern VirginiaCleveland
  3. Portland 

QPS Throttling

For each region, or as a whole, we can throttle RTB requests based on a QPS (Queries Per Second) limit.  If you would like us to throttle the number of requests we send you, please let us know how many QPS you can handle in each region.