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  • Domain
  • App Name and Bundle
  • Player Size & Aspect Ratio
  • Geography
    • Country
    • US State and Canadian Province
    • DMA
    • City
    • Postal Code (US, GB, and CA only)
  • User Agent
    • Device
    • Operating System (OS)
    • Browser
  • IP Address
  • Device ID (User Segment)
  • Secure URL
  • COPPA-compliance
  • Budget Settings
    • Budget
    • Type (Impressions / Requests)
    • Period (None / Hour / Day / Week / Month / Lifetime)
    • Pacing (ASAP / Even / Front Loaded)
    • Flight Dates 
    • Dayparting
  • Frequency Capping (None / Minute / Hour / Day)
  • KPI: target various performance indicators by selecting metric thresholds. Requests from supply/demand/domain combinations that have not historically met the thresholds will not pass targeting.
  • Custom Key-Values
  • Share of Voice: Share of Voice allows users to set the percentage of times that a demand tag is called for ad requests.
    • If there is more than one demand tag with 100% share of voice then we will call all tags 100% of the time.
    • if there is demand that is split 70%/30%, since they make up 100% neither tag will be included in the same auction.
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See Targeting for more information.

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You can also block scenarios where certain keys are empty (i.e. do not contain a value) by selecting the "Key Required" field when using "does not contain" or "is not in" logic. For example, if a demand tag has the following key value targeting:

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And a supply tag with this demand tag in its waterfall has a url that looks like:

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After saving the Demand tag, you'll see all the changes in the Changelog tab, where you can filter by time frame and user.

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SpotX Connect

The SpotX Connect tab 

Demand Labels

You can assign multiple labels to each supply or demand tag. Example use cases include labels for desktop, outstream, direct, testing, etc.

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From the tag side, you can assign labels in the settings tab. Clicking in the Labels box shows your available labels.

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You can filter by label in the Add Demand modals when aligning your demand.

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