Click the buttons for the macros you would like to be passed and they will automatically fill in with the appropriate keys and macros and the export tag can be exported to your supply partner or the player.
The Routers index table displays the id, name, targeting, and number of supply tags in the router. Columns showing important metrics such as router requests, impressions, and router request fill are also shown. Toggling to the Full view will reveal all targeting and additional performance metrics. Click "+ Router" to add a new router.
On the settings tab of a router, enter the name and select the supply partner, format, and environment. Once a router has been saved, the partner and format cannot be changed.
Event Pixels, reporting keys, and notes can also be added to supply routers. IVT and Verification settings can be set on the router or the supply tag level.
Within a router, you can add supply tags and specify ratios for the inventory split. Supply tags with and without pods are supported in routers.
Add Supply to a router by clicking the "+ Supply" button; a modal will display supply tags of the router's supply partner. Set ratios for each supply tag in the router by entering an integer value in the Ratio column of the index table. The corresponding weight will be displayed in the Weight column. Note that this calculated weight assumes that all supply tags pass targeting. Requests will be split according to these weights.
Fallback supply tags can also be set for each tag within the router by clicking "+Fallback" in the table. If the request to the original supply tag does not fill, it will be sent to the fallback tag.
Select targeting options are available on the router level. If targeting is place on the router, a request must pass targeting on the account, partner, and router levels before being set to the supply tag.
On the Export tab of a router, you can copy the router url for implementation. Macros will be pre-selected based on environment.
For additional details on Routers, see Inventory Routers.
On the Supply Partners tab, you will see a table of your supply partners along with columns showing targeting, the number of associated tags, and performance metrics. Toggling to the Full view will reveal all targeting, budget bar, the number of users, the account managers, and additional performance metrics. Click "+ Supply Partner" to add a new partner.
All tags are shown in the table on this tab, and metrics will update when you change the time range. New supply tags can also be created for this supply partner from this tab.
When adding a Supply Partner to your account, enter in the name and choose an available user as the Account Manager(s). If available, choose supply tags to associate to the partner by selecting them in the table. Use the search bar to filter the available tags.
Note that any changes made to Optimization Defaults on both the account and partner level will apply to newly created supply tags and connected supply; no changes will be made to existing supply tags. If you would like to make a bulk update to existing tags, use bulk actions.
Select targeting options are available on the supply partner level. If targeting is in place on the supply partner, a request must pass targeting on both the partner level and the tag level.