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SpringServe suggests sampling at least 20% from each post-imp IVT vendor. You could always change the sample rates to find the results you desire. You could also choose your vendor based on the environment of your tag. Protected Media is currently the only vendor available for CTV environmentsFor CTV environments you are limited to Protected Media, Forensiq, or WhiteOps.

Which IVT vendor should I use based on the environment of my tags?

For Desktop and Mobile web all IVT vendors could be used. For In-app tags we recommend Forensiq and Protected Media and for CTV the only option is you could decide between Protected Media, Forensiq, or WhiteOps.

What percentage of traffic should I validate?

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